ADVERTISEMENTS | ||
Yum Brands Finalizes Sale of A&W Restaurants to A Great American BrandA Great American Brand LLC, a group formed by domestic and international A&W Restaurants franchisees, has finalized the acquisition of Yum Brands' A&W Restaurants. In a statement, the buyer spotlighted A&W's rich history as America's oldest fast food brand, founded in 1919. Yum Brands announced the pending sale in September. Kevin Bazner, A&W CEO, and a former president, said that he was confident the brand could grow profitably by capitalizing on its heritage, service and product quality. Bazner also acknowledge that A&W could compete in the QSR space successfully with its menu line and its own branded root beer, A&W® Draft Root Beer. Terms were not disclosed for the acquisition of the A&W chain, which operates and franchises 1,200 restaurants ─ 350 of them outside the United States. The A&W's chain is rooted in a history originating in Lodi, CA, where it is said that founder Roy Allen sold a signature root beer formulation for five cents per mug. He later partnered with employee Frank Wright to develop the partnership that has become A&W. - - - (12-23-11) Copyright: Kandessa Media. All rights reserved. Related StoriesThis story appears in:
Franchise & Licensing
|
For Email Marketing you can trust
| |